E-commerce Platform

Freshtoo

Modern e-commerce grocery store and delivery web application

Role

Lead Frontend Developer

Timeline

Late 2023

Key Outcome

Smooth UX & efficient order processing

Live Product

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01 / Challenge

Managing real-time grocery inventory changes, handling complex product categorization, and implementing a smooth cart checkout experience while keeping performance high.

02 / Strategic Approach

Engineered a structured shopping cart using Zustand for efficient state management. Configured dynamic product category filtering and connected Razorpay for seamless payment processing.

03 / UI & UX Design

Clean, fresh layout utilizing high-quality product imagery and spacious grids. Prioritized visual categorization to help users locate products instantly.

04 / Development & Tech

Engineered using Next.js and TypeScript, utilizing Zustand for lightweight cart state management and Razorpay for processing checkout transactions.

Next.js React TypeScript Tailwind CSS Framer Motion Zustand Razorpay

05 / Key Results

Created a fully functional grocery e-commerce store with real-time inventory management, resulting in an efficient and user-friendly shopping experience.

06 / Lessons Learned

Designing cart and inventory states requires careful syncing. Keeping states centralized and lightweight ensures checkout forms are responsive and error-free.

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